Natalie Dowe

Created and designed in MM Creative studio.

This report by the Dublin Chambers of Commerce and Savills Ireland was to showcase why Dublin is Europe's #1 location for business - featuring an economic overview, insights into Dublin's Office Market and Dublin property statistics.

The brief was to create a quick visual guide to why Dublin is a great place to invest. With this in mind, infographics were the best way to easily represent all the statistical information and all the pages were supported with local important photography as the brochure was for investors abroad.

A Flipbook and printed brochure we both created.

Created and designed in MM Creative studio.

This exciting rebranding project was for a Dublin based accountancy firm. The brief was to create a bold, dynamic and different look, separating it from its competitors. The previous logo had been a compass, so it was important that the new rebrand retained this idea of guiding their clients. An arrow was chosen to give the brand a stronger assertive feel to directing their clients, then the compass had provided. The rebrand was across all media from the high-end stationary suite using raised spot gloss, to a new striking website.

The project was in collaboration with Traffic Media copywriters to create the right tone and message for the rebrand.

dkc.ie

Created and designed in MM Creative studio.

Savills Residential Campaign that spanned across print, bus shelter and bus sightline advertisements throughout south Dublin. Placing the Sales Agents in a home setting and using their first names brought a personal relatable touch to the campaign that the client was looking for.

Created and designed in MM Creative studio.

This exciting project was the rebranding of Macman Creative to MM Creative across digital and print. The rebrand was launched along with a marketing campaign involving a luxury box filled with branded materials, sent out to potential new clients.

mmcreative.ie

For the launch of the site's second phase, a new sales office was constructed. Since the scope of the community was so large, the sales office needed to reflect this and thus a very open concept plan was created extra high ceilings to give the sales office that feeling of grandeur. The exterior featured an illuminated logo sign on the stone-clad wheelchair ramp wall and branded messaging along the side and rear facade.

Created and designed in MM Creative studio.

The Greenhouse Project was an exciting branding project for a lifestyle company that focuses on a new and unique approach to Healthfulness, located in Dun Laoghaire, Co Dublin. 

The brief was to incapsulate the essence of a greenhouse. When everything was paired right back, the visual that came to the forefront was the release of oxygen. This mirrored the company’s mission and became the core of the company’s visuals. It was used across all the collateral from the brochures, building fit-out, exterior signages and website.

thegreenhouseproject.ie

Created and designed in MM Creative studio.

This new development of A-rated 4 bed semi-detached and terraced houses was located on the sought after Glenamuck Road in Dublin 18. The client needed the brand to be high-end and sophisticated to match the clientele they would be selling to. A colour palette of gold and royal blue was chosen to give an expensive and rich feel to the site. And a “willow leaf” icon was created using clean elegant lines to support this identity. The icon shape was used throughout the collateral suite giving beautiful curves and shapes to the pieces.

willowglen.ie

Created and designed in MM Creative studio.

This 72 page document is a comprehensive analysis of the Dublin Office Development Pipeline by Savills Research. The design was based heavily on infographics and stylized graphs to help break up the data and make it more visually engaging. There was an official printed brochure that was supported by an online flipbook. 

The publication was viewed nationwide and articles were written in national newspapers about the findings. Savills also followed up the release with multiple posts on LinkedIn and Twitter.

View online

Being surrounded by conservation land, nature trails and a gently flowing creek was the main benefit to living in this new home community. Therefore the design of the logo and branding utilised an intricate leaf pattern, made up of several different colours. These individual leaf colours would later be used to identify each product type in the brochure. 

It was a large scale brand project with a sales office design and fit-out, full print collateral, highway signages and website

Created and designed in MM Creative studio.

Donacarney Wood is a stunning development of luxury 4 & 5 bedroom family homes set within a unique historic estate in Donacarney, County Meath. The developer was looking for a modern clean brand to represent the contemporary high-end interiors of his homes but to still retain the feeling of being surrounded by nature. To achieve this, a modern gradient colour palette was used with a silhouette of a local Horse Chestnut leaf. The development needed a full brand identity, print collateral suite, signage, website and digital marketing ad campaign.

donacarneywood.ie

Created and designed in MM Creative studio.

A Keynote/PowerPoint and Printed presentation for an event designed to support UK-based companies considering moving part of their operations to Ireland as a result of the UK’s decision to leave the European Union. It was presented by Roland O’Connell, Chairman, Savills Ireland.

Created and designed in MM Creative studio.

A high-end brochure design was used for this multi-million euro site. The design was kept clean and elegant and a spot scodix was used on the logo with a Matt Laminated finish throughout.

From the custom made entrance handles based on the logo design, to the high-end kitchen and bathroom vignettes, the presentation centre showcased the project highlights while reinforcing the luxurious sophistication it will offer residents. The highlight feature was a large scale model, situated at the front of the sales office by large floor to ceiling windows, which drew drive-by and foot traffic.

With a community designed centred around a park feature and main street commercial development, the design focused on youthful vitality, as the project promises to be popular with young couples, potentially with children. The "+ you" imagery throughout brought a personal touch to the campaign, talking directly to the buyer.

2014 NAHB Silver Award Winner

- Best Overall Campaign

- Best Graphic Continuity

The project included designing and fitting-out the sales office, full marketing collateral and large scale signage.

This project was for a luxury condo building for a mature clientele who were looking to downsize. The project features a scripted font reminiscent of calligraphy while the design on the ‘A’ icon evokes a windswept feeling that similar to the winds that blow off Georgian Bay. A silver motif was used to create an air of sophistication for this high end condo.

The project required a full design and fit-out of a sales office as well as the marketing collateral suite, signage and website.

The goal was to position the site as a refined oasis away from the busy city. The fact that the project was surrounded by protected conservation land helped add to the sense that this community was a ‘hidden gem’. 

The logo created this vision by incorporating a multicolored leaf pattern in the logo that seemed to surround the outside edges of the “E” icon, as if keeping the solid green bar safe and protected within its leafy arms, much like the community was surrounded by green space.

Created and designed in MM Creative studio.

Branding and marketing collateral for a boutique development of contemporary homes in Dundrum, Co Dublin. The design was kept bright, fresh and clean aimed at a younger clientele. A leaf pattern was created to showcase the treelined quite cul-de-sac the development was situated in.

Safefood Annual Report 2006

The idea behind the Annual Report was to have a healthy tasty recipe illustrated throughtout the report finishing with the full recipe on the back page.

Created and designed in MM Creative studio.

A fun animation built in Keynote to market the importance of visuals in any campaign.

Tumble Circus is a contemporary Irish circus, specializing in high skill circus, theatre and comedy. The brand had to represent their creative personalities big, loud and theatrical. This project was done in collaboration with Barry Smith.

I was lucky to be a part of the Goodwill Embassy campaign where I was able to have fun designing illustrations for a set of 52 Inspirational Cards.